Marcus Reid
Head coach, strength
Former competitive powerlifter. Writes the strength blocks and takes the 06:00 group most mornings.
Meet the team
The people behind the work.
Aisha Karim
Conditioning coach
Runs the intervals, the rowing blocks and the class everyone claims to hate on the way in and books again on the way out.
Danny O'Brien
Coach, technique and beginners
Takes every assessment. Ten years of teaching people who have never held a barbell how to hold one properly.
Nina Falk
Physiotherapist
In two days a week for screening, rehab plans and telling people what they can still train while something heals.
1,900+Members coached since 2014
14Lifting platforms
05:30Doors open, seven days
92%Still training after six months
Our journey
2014
Six racks and a whiteboard
Two coaches, a leased unit and forty founding members who put up with the paint smell for a month.
2017
The coaching floor
We knocked through into the next unit, added eight platforms and started running small-group strength blocks.
2021
Rehab and return-to-lifting
We brought a physiotherapist in two days a week so injured members could keep training around a problem instead of stopping.
2025
Two floors, same rules
A conditioning room upstairs, the lifting floor downstairs, and still a coach on shift every hour we are open.
Since 2014
A converted print works, fourteen platforms and no mirrors on the lifting floor
We opened in an old print works with six racks and a whiteboard because the gyms nearby were selling atmosphere rather than progress. The rule then is the rule now: if you train here, someone qualified knows your name, your programme and what you lifted last Tuesday. We would rather have four hundred members who make progress than four thousand who pay a direct debit and never come in.
- Membership is capped so the floor never runs out of platforms at six o'clock
- Every coach holds a recognised strength and conditioning qualification and is insured
- Rolling monthly membership — cancel any time, no twelve-month contract